原文出处：http://www.johnchow.com/how-to-create-a-home-run-post/ 译：Charry

关键字：网络赚钱，Blogger，如何写好blog

网上看到一篇文章，介绍如何写出好的blog来，感觉不错，翻译如下：

有很多博客把写blog作为一种爱好或者是网上赚钱的方式。不管目的何在，每个博客都希望能写出高水准的blog来。 写blog可不像你在学生时期的写作。显然，有诸多事情你必须得做，比如：文章的概要、正文、结论，不过，先别关心这些细节问题，让我们看看下面这些注意事项，确保你能做到这些，他们可以让你的blog出类拔萃。【译者: 作者用Home Run作为修饰，即‘全垒打’的意思，这里为了合乎文化习惯，使用‘出类拔萃’替代。】

1. 一个贴切的标题。标题应该大致描述blog文章的内容，别忽略了blog的标题。比如，如果你要写一篇介绍SEO技巧的文章，题目叫‘6个不为人知的SEO小技巧’，比叫‘6个SEO技巧’来的好些。
2. 和你的读者对话。你该让你的文章具有交互性而不是一篇生硬的让别人该怎么做的命令。blog是条双行道，你可以和你的读者来场对话，这个对话可以通过你的文章，以及文章的评论来完成。当你写blog时，你应该假设你正在和你的一个朋友聊天。最好用每个人都能理解的辞藻修饰你的文章。
3. 切中要点。并非一个丰满如论文般的blog才是一篇好的blog。没有人愿意去读一篇本该是blog的文章。写blog可没有最小字数限制，所以记得切中要点。还有：你可以在你的文章中加入一个列表。人们喜欢跳跃式的阅读，他们会在自己喜欢的主题中跳跃。所以把这些关键字罗列出来是必要的。
4. 不要跑题。写blog时，每句话都得和主题息息相关，没有人喜欢看天马行空的文章【意译】
5. 内容对我有用吗?就我个人而言，如果我本以为一篇blog是关于张三的，结果等我读完后，发现它是关于李四的，我可不喜欢这样的文章，因为对于我它毫无价值。记得你写的文章要对你的读者有用。如果你用云云众生一样方式来写blog，那么你怎么能确保你写的blog就一定比别人写的有吸引力呢？你应该在你写blog的时候，问问自己这个问题。
6. 抓住你的读者。你写blog，别人读你的blog。再次提醒，使用能吸引眼球的标题，并且向你的读者提出问题。这样会引发争论，读者会在评论中写下他们的看法，你可以从这些评论中获取更多的信息。不管你写什么，记得一定要有自己的观点，记得要附上你的观点，这样读者就有可能在一个更深的层次上和你沟通。

原文如下：

There are many bloggers out there that are blogging as a hobby or to make money online. Regardless of your cause, every blogger wants to write a successful post. Writing a blog post is different than the writing you used to do in school. Obviously, there are things that you have to do so your post makes sense (introduction, message, conclusion); but instead of worrying about the details, take a look at the following items that you want to make sure you cover in your post in order for it to be a home run:

1. Have a must-read title. Every title must be descriptive of your post’s content. However, make the title something that cannot be passed up. For example, if you are giving SEO tips, a title might be “6 Untapped SEO Secrets.” That’s a lot more captivating than “6 SEO Tips.”
2. Talk with your readers. You want your post to be interactive and not a set of demands you are ordering everyone to do. Blogging is a two way street and you want to create a conversation through your text and comments. You want to imagine that you are talking to a friend when you blog. You can use simple vocabulary that everyone can understand.
3. Get to the point. A post doesn’t have to be an essay to be a successful post. No one wants to read a book when it’s meant to be a post. There is no minimum length requirement with blog posts so feel free to get to the point. One way to do this is by incorporating lists into your posts. People like skimming for interesting items. It’s possible to cover these valuable points in just a few words.
4. Stay on track. Make sure every sentence relates back to the central idea. You don’t want to see a pretty bird and go off on a tangent.
5. What’s in it for me? I personally don’t like reading something that I thought was going to be about one topic and ends up being about another. It just doesn’t bring any value to me. Make what you write a benefit to your readers. If you write what everyone else writes about in the same exact way, how will that bring more value to your readers than the next blog? You want to answer the questions your readers will ask when thinking about writing your post.
6. Capture your audience. You want to write so people will read your posts. Again, use catchy headlines and ask your readers questions. This will promote interaction in the comments and you can get more material to write about from those comments. What ever you write, make sure you have your own personal voice behind it. Be sure to include your opinion or observations. It allows readers to relate to you on a more personal level.

This post was guest blogged by Jane May. She teaches readers how to create and monetize blogs on Jane May Blogs, and writes about career and entrepreneurial development at CareerRamblings.com.